In my capacity as Junior Designer, I spearheaded the comprehensive development of three distinct high-end furniture catalogs, tailored to each of Brownwood Inc's prominent brands. My role encompassed not only the design but also the meticulous curation of these catalogs, showcasing the organization's offerings in a sophisticated manner.
Additionally, I assumed responsibility for the creation of a diverse range of branding collateral, including but not limited to flyers, postcards, social media advertisements, and digital web assets. These materials served as pivotal touchpoints for conveying the brand's essence and engaging with the target audience effectively.
A noteworthy achievement was my leadership in shaping the branding identity for the newly introduced product line, Bwi Greenline. This involved overseeing the entire branding process, from conceptualization to execution, resulting in a cohesive and impactful representation of this distinctive product range.