Logo Created for Body into Zen spa.
Logo Design & Branding
My client's goal was to create a logo that represented her personality & work. She wanted a logo that would make her massage parlor stand out and give the feeling of tranquility. I decided to take certain aspects of her beliefs in Buddhism and her love of the ensō (円相 , "circle") which is a circle that is hand-drawn in one or two uninhibited brushstrokes to express a moment when the mind is free to let the body create. From this decide to use the circle as a base for her logo. I added a lotus illustration to give a more feminine touch. Overall, the project was a success with my client. Her business cards stood out from other massage therapist which improved and increased her cliental. less